How ShortLoop helped Corley Ford increase service volume by 20%

Corley Ford, a dealership in Grants, New Mexico, deployed ShortLoop’s Phone AI to cover overflow and after-hours calls. The AI answered missed calls and booked service appointments that would have otherwise gone to voicemail.

Within three months, ShortLoop’s AI saved the service team significant call-handling time and increased total repair orders across the store.

The Customer

Corley Ford is a growing dealership serving customers along the I-40 corridor in western New Mexico. Their advisors manage walk-ins, shop coordination, and constant inbound call traffic throughout the day, especially during peak hours when customers call to schedule urgent services or follow up on repairs.

Corley Ford adopted ShortLoop’s Phone AI to ensure no revenue is missed due to capacity issues.

The Situation

Corley’s service advisors faced two operational bottlenecks:

• Managing walk-ins and phone customers: Advisors assisted customers in-store while calls accumulated or went unanswered.
• No after-hours capture: Customers calling outside business hours had no way to book service and often called competitors instead.

Missed and abandoned calls represented lost repair orders and underutilized shop capacity. The management team was very cognizant of lost revenue opportunities and wanted a way not to lose high-intent customers. 

The Solution

ShortLoop deployed a customized voice AI solution for Corley Ford that understood and followed the dealership workflows. ShortLoop Phone AI, unlike other menu-like AI systems, was conversational and did the following:

• Answered inbound overflow and after-hours calls
• Identified service needs (“oil change”, “warning light”, “brakes”, “tires”)
• Booked service appointments directly
• Routed urgent calls or frustrated customers to live staff when needed

This deployment required no changes to Corley’s existing workflows and focused solely on capturing previously missed call traffic.

ShortLoop's Impact

Across the first three months after deployment:

Appointment Growth:

• 240+ appointments booked by AI 
• AI recovered and added 20% of all service appointment volume each month

RO Growth

The AI recovered service appointments worth $150K USD from customers calling the store compared to the previous year’s benchmarks. Compared to 2025’s averages, AI led to a ~12% increase in ROs booked. 

Advisor Productivity

72 hours of phone workload were eliminated over three months. The advisors were able to redirect their time towards:

• Managing the service lane and in-store customers
• Upselling to customers
• Coordinating and responding to the most demanding customers

Conclusion

ShortLoop enabled Corley Ford to capture customers who were previously lost to voicemail or hold queues, directly increasing repair order volume, service revenue, and staff efficiency. 

Many dealerships face similar challenges. Our work at Corley Ford shows how a customized AI solution can significantly increase revenue without any staffing challenges.